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I’m a Senior UX
Designer & Researcher

I’m dedicated to improving the practice of UX design for companies and
organizations through collaborative design, clear visual branding, while leveraging the power of data visualization to create the best experience for users.

Dedicated Career in UX Design & Research

I’m a Senior UX Designer & Researcher with more than 15 years of developing interfaces for corporations, organizations, small business owners, and startups. I began my career as a Human Factors & Ergonomics Engineer running research studies in the usability lab on some of the coolest innovations – such as speech and handwriting recognition. Since that time I’ve continued to evolve and adapt to the changing world and the skills needed to grow as a UX designer in this evolving digital era. The last 10 years I’ve completed projects for the O&G industry developing design systems and creating applications for the oil field while continuing to develop websites and mobile applications for scaling companies. I’m passionate about infusing my love of great design with branding and refer to myself as a UX Brand Strategist. Scroll down to see some my work and to learn more about me.

Some selected project work.

From various industries including O&G, logistics, and small business.

Logistics App Redesign

Oilfield Hub App Redesign

Podcast Portal Redesign

Enterprise Communications App

companies who have trusted me

Who Am I?

 

My work across many different industries; including financial services, oil and gas, eCommerce, and Tech has given me a varied perspective.

I’ve had the privilege of doing research in some interesting places over my career.

My curiosity, love of people, and love of writing has made a career in UX a perfect fit for me. 

As the field evolves due to new innovations and technology, I have continued to evolve with it.

Learn more about what gets me most excited these days in the field and what I’m focused on these days. 

Specialization & Focus

I’m passionate about mentoring and training the next generation of UXers. Here are some other key areas I have expertise in and focus on when it comes to my work. Below is a full list.

UX Consulting

Helping companies build UX into their culture so they develop more customer-focused and user-friendly products.

Design Systems

Helping companies design and develop a system to support the consistent development of their applications.

Brand Development

Helping companies develop a strong brand voice and personality which supports their marketing efforts.

UX | UI Design Techniques
  • Product Strategy
  • Wireframing
  • Mockups
  • Storyboarding
  • Journey Mapping
  • Paper Prototypes
  • Design Studios
  • Brainstorming
  • Information Architecture
  • Content Strategy
  • Persona Design
  • Icon Testing
Branding
  • Design Systems
  • Branding
  • Brand Strategy
  • Positioning & Messaging
  • Mood Board Design
  • Growth Strategies
  • Conducting Brand Workshops
Tools & Applications
  • Adobe XD
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • InVision
  • Microsoft Teams
  • Jira/Confluence
  • Figma
  • WordPress
  • HTML
  • CSS

Franka Baly is a Senior UX Designer & Brand Strategist, Mentor, and Writer who is passionate about sharing her gifts with the world through her creative endeavors.

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